First published in Deccan Herald

This dichotomy between real income and valuation-based net-worth income has led to a peculiar shift in the way money is earned and invested today, changing the demographic and the mindset of the ‘entrepreneur’ with serious, though unmeasured, consequences… About 90% of what gets consumed in our continent-sized economy flows through “trade”, or traditional distribution…. But from a systemic viewpoint, the long term is important, and we must not shy away from the reality, which is this: India has over 12 million retail outlets, most of them being small family-run stores; 11% of the Indian population, or over 150 milli…

This is the opening of the piece. The full article is on Deccan Herald.

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